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What Small Business Owners Should Look for in an IT Professional

Posted by Juliet Badmos on

When you’re trying to set up your small business, there’s a lot more to it than just finding a great venue to sell your stuff. We offer that here on Ebony Street Market, but if you want your business to grow, you’ll need more. Eventually, you’ll want to consider hiring an IT professional. Your IT professional will determine how technical issues are resolved for your small business. They’ll also influence the efficiency of your business. What kind of technological framework are you looking for? The demand for information technology continues to increase, making it necessary to hire a strong individual....

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How to Build the SEO of Your Business

Posted by Juliet Badmos on

Search engine optimization(SEO) is the process of driving more people to your website. Using search engine optimization will help your business grow at each step of the sales funnel regardless of the size of your organization or the type of business that you are in. Thinking through moments along the buyer's path, called “micro-moments” by Google, will help guide your SEO efforts. “I Want to Know” Moments During these moments, the buyer is looking to find out more information. It is the most significant part of the sales funnel because some people will decide that the product is not for...

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Five Franchise Business Opportunities That Rarely Fail (And Five More That Are Up-and-Coming)

Posted by Juliet Badmos on

If you are thinking of starting or opening a business, there are certainly a wide range of possibilities available. One of those possibilities is owning a franchise business. Still dominating the franchise market are choices like restaurants, hair care, and real estate, but there are also more unique choices available like smartphone repair, painting studios, and trampoline parks. Making a decision can be difficult, but if you're looking to pick up a franchise business soon. According to Entrepreneur, here are the top franchises that have stood the test of time: McDonald's Topping the list is McDonald's. Ray Kroc visited Dick...

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What You Need To Know Before Going To A Trade Expo

Posted by Juliet Badmos on

Planning a successful trade show event takes extraordinary attention to detail partnered with a heavy dose of creativity and thinking outside the box. Here are four tips to follow to ensure that you pull off your booth and create an engaging experience for expo attendees: Give Extra Care to Packing and Shipping Needs The logistics of packing and shipping a trade show booth to the expo floor can be overwhelming. Take special care to ensure that your booth contents are wrapped and labeled in a way that makes practical sense. Depending on your expo needs you may need heavy trucking,...

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Why You Should Include a Personality Test in Your Hiring Process

Posted by Juliet Badmos on

As an employer, your goal is probably to hire an employee for life. After all, the cost of employee turnover can be astounding. According to some studies, replacing an employee can cost tens of thousands of dollars, or up to twice their annual salary due to the cost of hiring, training, lost productivity, customer service errors, and more. One of the best ways to reduce employee turnover is investing more effort and time in the hiring process itself. A personality test can be an effective tool to find long-term employees and avoid bad hires. Here's why you should include a...

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