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Why You Should Include a Personality Test in Your Hiring Process

Posted by Juliet Badmos on

As an employer, your goal is probably to hire an employee for life. After all, the cost of employee turnover can be astounding. According to some studies, replacing an employee can cost tens of thousands of dollars, or up to twice their annual salary due to the cost of hiring, training, lost productivity, customer service errors, and more. One of the best ways to reduce employee turnover is investing more effort and time in the hiring process itself. A personality test can be an effective tool to find long-term employees and avoid bad hires. Here's why you should include a...

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Bounce Rate: The Most Important Factor In SEO

Posted by Juliet Badmos on

When it comes to SEO, there are many factors that search engines like Google use to determine how high your website will rank in search results for certain keywords. These include the number and quality of backlinks pointing to your site, the number of times it was mentioned on social media, the quality of your content and the speed at which your website loads. However, there is another significant ranking factor that many webmasters don't pay much attention to your website's bounce rate. What Is the Bounce Rate? Simply put, your bounce rate is the percentage of visitors who clicked...

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6 Website Secrets to Keep Customers on Your Page

Posted by Juliet Badmos on

When your business has a website, as it should in this age, one of your primary goals is likely to get potential customers to check out the pages. However, in addition to attracting visitors to the site in the first place, you also want to get them to stay. Achieving this goal requires some knowledge of industry secrets. Good Content It isn't enough to have content that is merely appealing to the general public; instead, you must integrate information that is attractive to the members of your target audience. This content should be useful, meaningful and engaging. According to Forbes,...

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A Small Business' Guide to Internet Speeds

Posted by Juliet Badmos on

If you run a small business, then your internet connection is probably the lifeblood of your operations. In today's world, with the internet of things taking over, customers and employees alike expect you to be able to research and communicate online quickly. That is why it is crucial that you understand the importance of internet speeds and roadblocks that could tie up your business' resources: Videos Video streaming is one of the most bandwidth intensive activities that a business can have. It is likely that many of your employees and yourself are using videos on a daily basis. It might...

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Just How Important Is A Positive Customer Experience?

Posted by Juliet Badmos on

It is critical that your customers enjoy their experience doing business with your company. When a person is pleased with the level of service that he or she received, that person is likely to buy another product or service package in the future. However, an angry customer may avoid your brand and tell others to do the same. Positive Experiences Stay With a Customer When you walk into a shop, you generally feel better when someone greets you and asks if there is anything that he or she can do to help. Furthermore, you probably appreciate when you can find...

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