I'm super excited to be bringing you this amazing episode on business spotlight with Elizabeth Okoh. she is the founder of a lifestyle brand, curating a dynamic sense of style. I'm sure you'd love this interview and I've made sure to include pictures of her pieces and a link to shop them of course.
- What is your brand name?
OFIO, which is an acronym for Our Future Is Ours
- How long has your business been in existence?
It will be 8 months at the end of June. We launched 1 November 2016.
- What was the inspiration behind starting your business?
The inspiration was birthed out of my passion for statement pieces in styling and my desire to own a business. The fashion brand became an accumulation of my other passion to be creative and to create with meaning.
- Why did you decide to do what your business does?
I initially never thought of going into fashion business, but one day the penny finally dropped and here I am.
- Briefly describe your business.
OFIO is a fashion brand curating a dynamic and cultural sense of style. We're all about statement pieces that does the talking, and makes you go wow. It's for the fun seekers, style slayers and wanderlusts.
- What is the main goal of your business?
To empower everyone to be fearless in their various pursuits.
- Why did you sign up to Ebony Street Market?
I signed up because I believe it's a great initiative to put Black owned business under one platform to showcase what we have to offer and to promote one another and create a much needed community.
- What advice would you give other people who want to start a business in your field?
Start where you are, with what you have. Be fearless.
- Where do you see your business in 5 years?
I see more recognition, spring-boarding more designers and brands from the motherland and launching our own original pieces.
- How would you describe your business experience so far?
It's been a roller-coaster of many triumphs and life teaching dips. When you go into business, you also learn more about people, it can break you if you're not ready for the long haul. It also forces you to keep learning which is amazing but in today's world of Google, there's so much wealth of information out there that it can get very overwhelming. Ultimately, you'd learn what works for you and what doesn't; what to pay attention to, and what to ignore/delete.
I know ya'll already itching to find the link to get these amazing pieces. well here it is, a link to shop OFIO on Ebony street market.
Stay safe, till i write to you again.