BUSINESS SPOTLIGHT WITH LOUISA GRAVER

Posted by Beatrice Miangogo on

Welcome to another amazing episode of Ebony Street Market's business spotlight. we have the privilege of bringing to you another amazing black woman in business. She is the founder and CEO Afro Hair Solutions, and she gives us an exclusive tour around her business and what its about. so my advice to you is, get a pen, a notepad, and a hot cup of tea for this one..
I'd leave you to it now.
Enjoy!!!!
  • What is your brand name?
Afro Hair Solutions
  • How long has your business been in existence?
Two years in July
  • What was the inspiration behind starting your business?
I’ve always wanted to be an entrepreneur, particularly in the beauty industry. 
  • Why did you decide to do what your business does?
In 2012, I suffered major setbacks to my hair. My hair was very damaged. I decided to research afro hair care and read The Science of Black Hair by Audrey Davis-Sivasothy. I realised I was doing many things wrong with my hair regimen. This is when I learned about things like chelating shampoos, deep conditioning etc. 
It was frustrating to me that I couldn’t find affordable, natural hair products that catered towards afro-textured hair. So, I took a course on how to make "Hair Treatments”, and decided to make natural hair products. The products helped improve my hair so I decided to take it to market, to help men and women going through the same thing.
  • Briefly describe your business.
Afro Hair Solutions, is a natural hair range aimed at afro textured hair. The range is nourishing, strengthening and hydrating with no parabens, sulfates, silicones or any other ugly chemicals.
The products will transform dry, brittle hair into smooth, shiny strands this is because of the special blends of butter and essential oils. They will help strengthen hair and stimulate follicles, for long healthy strands. 
Afro Hair Solutions believe in the importance of embracing natural hair, but we also recognize the difficulties that occur when caring for our hair such as dryness or breakage. Afro Hair needs daily moisture to stop breakage and help it become supple and elastic. 
The entire range contains oils that penetrate deep into the hair shaft to prevent breakage and heal dry ends. They help to restore moisture, detangle hair and make your hair more manageable overall. Our products will help your hair look and feel at its best.
Scalp Reviver Mask
  • What is the main goal of your business?
To build Afro Hair Solutions as a successful brand, and help individuals feel and look special.
  • Why did you sign up to Ebony Street Market?
I was introduced to Ebony Street Market on WhatsApp and loved the idea that it caters to black-owned businesses. I think it’s great that Ebony Street Market are trying to spread the word to everybody and let people hear about businesses they may have otherwise never heard of.
  • What advice would you give other people who want to start a business in your field?
Focus, focus, focus. Do one thing perfectly and not 10 things poorly. Make sure your products or services are the best it can be and don’t rush into it or do things half-heartedly because it will show in your work. 
Market your business. The best way I found to market was to do giveaways, attend trade shows and utilising Facebook groups. 
When I did giveaways, my social media platform received lots of new followers and customers. 
Attending trade shows is great because you can find other vendors and retailers, that you can learn from and possibly gain business from, that you wouldn’t have had the chance to meet if you had not attended that trade show. 
Facebook groups have been a useful tool for me, as I’ve had the chance to meet with potential collaborators who have had a huge influence online, which in turn has helped me to gain more followers.
Speak Up. Believe in yourself. Take risks.
  • Where do you see your business in 5 years?
I eventually would like Afro Hair Solutions to be popular worldwide and own a few shops.
  • How would you describe your business experience so far?
It’s been challenging and hard work, but worth it once you see your hard work is finally paying off.
 
I hope you enjoyed that incredible interview?
You can shop products by Afro Hair Solutions on Ebony Street Market.
 
Stay safe!
Love,
Bee.

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